The Brief / by Alice Hawke

Tasked with the Concept Shed brief to create a vending machine purveying a digital commodity, the four of us in our group used a whiteboard to brainstorm four or five ideas. The first of these was a machine that would allow the user to see through the eyes of pets, with the machines placed in animal shelters and pet stores, and funds going to protect pets. While a nice idea, it wasn't particularly feasible and felt a bit gimmicky. After going through a few other ideas, we settled on an 'escape pod', a machine placed in potentially stressful public places such as offices and shopping centres. A key factor in the decision of which vending machine idea was whether we would personally use it if we came across it, and a calm location to relax when stressed was very appealing.